Program Information

Wes Partlo, President

Brad Hentschel, Vice President

Sue Rada, Secretary

Jeri Maher, Treasurer

Greg Hoffman

Paul Winger

Mike Ruff

The purpose of the Chippewa Falls Main Street Program is to improve the community's quality of life by strengthening the Downtown as the center of the community through Organization, Design, Promotion, and Economic Restructuring.

A Message from our Board of Directors and Executive Director

Downtown Revitalization              Business Assistance               Historic Preservation

Chippewa Falls Main Street

About Chippewa Falls Main Street

Chippewa Falls Main Street takes great pride in organizing and hosting popular events that fill our downtown with individuals supporting our local businesses. Our dedication to downtown Chippewa Falls is unwavering - from the Downtown Earth Day Cleanup, Pure Water Days, our 'Paint The Town' events, to the Bridge to Wonderland Parade and other downtown events - we set the stage for showcasing the Chippewa Falls downtown year-round. Our events have brought in over 22,000 people annually to our downtown area to support our local businesses and take part in the activities.

As we look back on our recent history, we celebrate our nationally-recognized Dementia Coalition, which was featured in the Minneapolis Star Tribune as well as used at the state level to provide a toolkit for other cities in Wisconsin and across the nation.

Chippewa Falls was also the proud recipient of the Wisconsin Main Street Award for Best Downtown Retail Event, among numerous other awards throughout the years. Downtown Chippewa Falls is seeing significant private investments and storefronts are being revitalized and reused. Our revolving loan fund for facade improvements was able to provide downtown property owners with a total of $500,000 in no-interest loans to spur additional facade rehabilitation.

It is truly an exciting time in downtown Chippewa Falls and we are looking forward to continued success!


Chippewa Falls was selected as a Wisconsin Main Street Community in 1989. The Wisconsin Main Street Program is a comprehensive revitalization program designed to promote the historic and economic redevelopment of traditional business districts. The Main Street Program has brought new businesses and jobs downtown, improved the downtown image through facade improvements and rehabilitation projects, and brought the community together through promotional activities.

The Wisconsin Main Street Program is based on the philosophy of the National Trust for Historic Preservation. The program follows The Main Street Four Point Approach®.

  • Organization
  • Promotion
  • Design
  • Economic Restructuring

For more information on the Wisconsin Main Street Program, visit In Wisconsin.

Board of Directors

Our Mission Statement